TV Market

The digital TV market has continued to be driven by picture quality, realism and connectivity in the home. Consumers not only want a more visually-realistic display, but they also want to integrate their digital TV, Internet and entertainment systems into one connected device that works seamlessly throughout the home.

At the heart of this Digital TV market is Trident Microsystems. The company is continually driving the next wave of innovation through its family of system-on-chip solutions for LCD and PDP high-definition televisions. This industry-leading platform has been delivering superior picture quality to top OEMs around the world and features Trident’s unique ESR (enhanced super resolution), motion estimation/motion compensation and conditional access.

As the industry moves closer to enabling a truly Connected Home, Trident will be driving force in the evolution of this market. Its proven picture quality expertise from the TV market combined with its industry-leading set-top box platform provides Trident with the underlying software and hardware technologies that can make the Connected Home a reality.

Set-top Box market

Today’s set-top box market is being driven by advanced video services that drive exciting new capabilities such as 3DTV, 3D graphics user interfaces, personalized multi-screen services, rich navigation and improved multimedia and Internet TV experiences.

Service providers are competing fiercely to deliver these solutions at the highest quality level, the lowest cost and with the highest security protection in order to win new and retain existing subscribers for pay-TV services today. At the same time, this market is also experiencing a rapid transition towards a truly Connected Home where semiconductor solutions are making it possible for consumers to access their entertainment and content anywhere and at anytime throughout the home.

Trident is at the heart of this market today and will be in the future. Through its acquisition of NXP Semiconductor’s television and set-top box lines, Trident has emerged as a leader in the digital home entertainment market. Its set-top box platform is one of the top three industry solutions because it delivers a high level of security, low power management, and feature rich capabilities that consumers demand. This market leadership, combined with Trident’s proven picture quality and digital TV expertise, are enabling Trident to help drive the definition and true emergence of the Connected Home.