Samsung Adopted
Trident’s PanelTV™3DPRO technology in the
new 15″ high volume LCD TV Products
Sunnyvale, California. August 11, 2003:
The Digital Media business unit of Trident Microsystems,
Inc. (NASDAQ: TRID),
a world-wide leader in developing cutting-edge digital TV
technology for the consumer digital video marketplace, today
announced that Samsung Electronics Co., a global leader in
semiconductors, consumer electronics industry, and digital
convergence technology, adopted Trident’s PanelTV™3DPRO
video processor technology in Samsung’s new high volume
15” LCD TV product, (Model LTN1535)
“The high integration level of Trident’s PanelTV™3DPRO
technology enables the new Samsung 15” LCDTV models
to meet the right cost-performance target essential for the
success of our high-volume, mainstream LCDTV program,”
said Hyun Suk Kim, Vice President of R&D Team, LCD TV
Group, Visual Display Division at Samsung Electronics. “With
PanelTV technology, Samsung’s new 15” LCDTV models
has achieved our objective of bringing the highest quality
video images with the lowest price point for the consumer.”
“The name of the game to winning the emerging LCDTV
market is to provide the best video quality at lowest cost.
This factor will play strongly toward our favor as Trident’s
DPTV/PanelTV product family has continuously offered the best
video quality with the highest level of integration above
the competitors,” said Dr. J.H. Chang, president of
the Digital Media business unit of Trident. “We are
very pleased to see that Samsung takes full advantage of our
PanelTV-3DPRO’s superior video quality and low-cost
structure for its 15” high-volume, mainstream LCDTV
offering. This product really embodies Trident Digital Media
Group’s core mission: Bringing visual satisfaction to
the masses. Trident is fully committed to continuing our pursuit
toward the best video image quality with the highest integration
level to bring high-end home theater video quality to the
consumers.”
Trident’s PanelTV™3DPRO technology features an
advanced third-generation 3D digital comb video decoder for
NTSC, PAL, and SECAM formats, motion adaptive de-interlacer,
film mode detection, picture mode processing, frame rate conversion
and image enhancing technology. Based on Trident’s patented
proprietary unified memory architecture (UMA), PanelTV™3DPRO
digital comb video decoder requires no extra frame buffers
for performing 3D digital comb filtering. With film-mode recovery,
PanelTV™3DPRO correctly detects the frame rates of incoming
video sources and then dynamically restores the video source
to the original film mode sequences in play back. The motion
adaptive de-interlacing and edge-smoothing feature of PanelTV™3DPRO
refines the video display quality. PanelTV™3DPRO has
built-in VBI circuits for Closed Captioning and V-chip for
parental control that is EIA 608 compliant. Furthermore, PanelTV™3DPRO’s
graphic-based On-Screen-Display engine provides the most user-friendly
and graphic-oriented TV menu control interface. PANELTV™3DPRO
is ideal for Digital TVs, Plasma TVs, LCD TVs, and Set-top
box applications, where high precision video processing and
scan rate frequency conversion are required.
Forward-Looking Information
This press release contains forward-looking statements, including
statements regarding the company’s expectations for
the PanelTV™ market, and designs for the PanelTV™
product. The forward-looking statements above are subject
to certain risks, and actual results could vary materially
depending on a number of factors. These risks include, in
particular, trends in the television industry, the results
of Trident’s sales and shipment activities to television
manufacturers, Trident’s ability to timely introduce
new or follow-on products, Trident’s success in implementing
planned production, competitive pressures, including pricing
and competitors’ new product introductions. Additional
factors that may affect the Company’s business are described
in detail in the Company’s filings with the Securities
and Exchange Commission.
About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor,
telecommunication, and digital convergence technology. Samsung
Electronics employs approximately 64,000 people in 89 offices
in 47 countries. The company is the world’s largest producer
of memory chips, TFT-LCDs, CDMA mobile phones, monitors and
VCRs. Samsung Electronics consists of four main business units:
Digital Media Network, Device Solution Network, Telecommunication
Network and Digital Appliance Network Businesses. For more
information, please visit http://www.samsung.com
About Trident Microsystems,
Inc.
Trident Microsystems, Inc., with headquarters in Sunnyvale,
California, designs, develops and markets digital media for
the masses in the form of graphics controllers and multimedia
integrated circuits (ICs) for both desktop and portable computing
applications and digital processing ICs for TVs and TV monitors.
Trident’s products are sold through a network of OEMs, original
design manufacturers, and system integrators worldwide. Please
visit http://www.tridentmicro.com
for more information.
Trident is a registered trademark of Trident Microsystems; Inc. DPTV™ is a trademark of Trident Microsystems, Inc. Sony and Aiwa are registered trademarks of Sony Corporation. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability, and specifications are subject to change without notice.