Samsung Adopted Trident's PanelTV™SVP Technology in Samsung's 20″ High-volume Mainstream LCD TV Products World-wide
Las Vegas, Nevada January 08, 2004:
Trident Technologies Inc, a subsidiary of Trident Microsystems,
Inc. (NASDAQ:
href="http://quote.yahoo.com/q?s=trid&d=v1">TRID), and a world-wide leader in developing cutting-edge digital TV technology for the consumer digital video marketplace, today announced that Samsung Electronics Co., a global leader in semiconductors, consumer electronics industry, and digital convergence technology, selected Trident's PanelTV™SVP video processor technology in Samsung's new high-volume 20″ LCD TV products. Featuring Trident's DCRe™ video enchan™ent technology, the newest Samsung 20″ LCD TV offers the high quality picture images with vivid cinema-realistic motion and still video images targeting for high-volume mainstream LCDTV segment world-wide.
“The sweet spot of the mainstream LCD TVs has increased from 15″ to 20″ in display size as the LCD TVs market penetration continues to grow unabated world-wide. Trident's DCRe™ video technology delivers the most natural and brilliant color video images on the 20″ LCD panels. The unique vertical and horizontal sharpness feature dramatically improves the video image on a 20″LCDTV that further enhances the users' LCDTV viewing pleasure. The high integration level of PanelTV™SVP enables the new Samsung 20″ LCDTV models to meet the right performance-cost target essential for the success of our high-volume, mainstream LCDTV program world-wide,” said Hyun Suk Kim, Vice President of the R&D Team, LCD TV Group, Visual Display Division at Samsung Electronics. “With PanelTV™SVP technology, Samsung's new 20″ LCDTV models have achieved our objective of bringing the highest quality video images with the lowest price point.”
“The world-wide LCD TVs market is growing very rapidly; especially in the North America market where the LCD TV market is projected to overtake Japan in the first quarter 2004 according to the Display Search. We are very honored to work with Samsung to achieve the leading position in this exciting market space. Trident's DCRe™ video enhancement technology is the key to winning the emerging LCDTV market because DCRe™ technology deliveries the best video image quality at the highest integration level for the cost-sensitive mainstream LCDTV models.” said Dr. J.H. Chang, president of the Trident Technologies Inc. “We are very pleased to see that Samsung takes full advantage of our PanelTV™SVP's superior video quality and low-cost structure for its 20″ high-volume, mainstream LCDTV offering. Trident is the only pure-play company in the advanced TV and the digital TV space with the vision and commi™ent to fully pursue the best video image quality with the highest integration level to bring high-end home theater video quality to for the mainstream TV products.”
Trident's DPTV™/ PanelTV™SVP video processor features the award-winning Digital Cinema Reality engine (DCRe™) technology, which includes an advanced 3-D digital comb color decoder, pixel-perfect motion adaptive de-interlacing, vertical and horizontal sharpness enhancement, object-based intelligent digital noise reduction, dynamic Average Picture Level (APL) feedback to enhance picture dynamic range, DETI engine providing color vividness and black and white extensions as well as LCD overdrive circuitry to improve the LCD panel response time. PanelTV™SVP integrates an advanced fourth-generation 3-D digital comb video decoder for NTSC, PAL, and SECAM formats. Based on Trident's patented proprietary unified memory architecture (UMA), PanelTV™SVP digital comb video decoder requires no extra frame buffers for performing 3D comb filtering in decoding NTSC and PAL siganls. With film-mode recovery, PanelTV™SVP correctly detects the frame rates of incoming video sources, and then dynamically restores the video source to the original film mode sequences in play back. The film-mode recovery of PanelTV™SVP eliminates the artifacts found in a typical interlaced signal to progressive conversion process. The motion adaptive de-interlacing and edge-smoothing feature of the PanelTV™SVP refines the video display quality. The PanelTV™SVP enables a SDTV signal to display in Picture-in-Picture mode, Picture-Out-Picture mode, and 16:9 or 4:3 aspect ratio modes. PANELTV™SVP supports non-linear scaling in the panorama mode to ensure a most natural picture aspect ratio for the viewers. PanelTV™SVP integrated 3-D digital comb video decoder has a built-in VBI circuit for Closed Captioning and V-chip for parental control that is EIA 608 compliant. Furthermore, PanelTV™SVP's graphic-based On-Screen Display provides the most user-friendly and graphic-oriented TV menu control interface. The video stream can be refreshed in either the Interlace or the Progressive modes.
Forward-Looking
Information
This press release contains forward-looking statements, including statements regarding the company's expectations for the PanelTV™ market, and designs for the PanelTV™ product. The forward-looking statements above are subject to certain risks, and actual results could vary materially depending on a number of factors. These risks include, in particular, trends in the television industry, the results of Trident's sales and shipment activities to television manufacturers, Trident's ability to timely introduce new or follow-on products, Trident's success in implementing planned production, competitive pressures, including pricing and competitors' new product introductions. Additional factors that may affect the Company's business are described in detail in the Company's filings with the Securities and Exchange Commission.
About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses. For more information, please visit http://www.samsung.com
About Trident Microsystems,
Inc.
Trident Microsystems, Inc. (NASDAQ: TRID – news), with headquarters in Sunnyvale, California, designs, develops, and markets digital media for the masses in the form of graphics controllers and multimedia integrated circuits for PCs. Trident's products are sold through a network of OEMs, original design manufacturers, and system integrators worldwide. For further information about Trident and its products, please visit the company's web site:
href="http://www.tridentmicro.com/">http://www.tridentmicro.com/
Trident is a registered trademark of Trident Microsystems; Inc. PanelTV™ is a trademark of Trident Microsystems, Inc. Samsung is a registered trademark of Samsung Electronics Co. Ltd. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability, and specifications are subject to change without notice.
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