Six Chinese TV OEMs to Ship LCD TVs Powered by Trident SVP(TM) WX
Monday April 23, 7:55 am ET
Features Integrated Motion Estimation and Motion Compensation (ME/MC) Technology
SANTA CLARA, Calif., April 23 /PRNewswire-FirstCall/ — Trident Microsystems, Inc. (Nasdaq:
target=_blank>TRID –
target=_blank>News), a world-wide leader in developing advanced digital TV technology for the consumer digital video marketplace, today announced that six leading Chinese TV OEMs — Changhong, Haier, HiSense, Konka, Skyworth, and Xoceco — have begun production of new models with Trident's SVP(TM) WX ten-bit video processor featuring the Trident Natural Motion Controller (TNMC(TM)) with integrated motion estimation and motion compensation (ME/MC) technology. Most of these OEMs plan to have the new models available for the China market during the upcoming May 1st holiday week.
"We are very excited about the adoption by leading Chinese LCD TV OEMs of our SVP(TM) WX processor featuring TNMC(TM) ME/MC technology and the recognition that it delivers exceptional picture quality," said Dr. J.H. Chang, Trident's President. "To our pleasant surprise, even in China's highly price competitive TV market, major Chinese TV manufacturers are embracing the importance of quality/feature differentiation in order to build up their brand name image. ME/MC technology removes the annoying motion judder which is present in all content, especially film. Being the first to integrate the ME/MC technology into our SVP product family, we have once again leap-frogged the market and enabled our customers to bring an entirely new level of picture quality to mainstream digital TVs."
The SVP(TM) WX features a complete set of integrated video processing functions to deliver exceptional video fidelity and system functionality, including:
— Trident Natural Motion Controller (TNMC(TM)). Motion estimation and
motion compensation to remove motion judder from film and video
content.
— Up to twelve-bit display control to support the most sophisticated
flat-panel displays.
— Triple ten-bit ADC to dramatically reduce visible video signal
conversion artifacts.
— 7th generation ten-bit 3D color decoder to eliminate annoying "false
color" artifacts and improve overall contrast.
— 7th generation ten-bit, dual-channel scaler to ensure crisp images
regardless of the display resolution.
— 7th generation ten-bit programmable color processor with skin-color
correction and white-balance control to offer vivid, bright colors.
— 7th generation horizontal and vertical sharpness controls that set a
new level in sharpness for advanced TVs.
— Advanced, content-adaptive 3D noise reduction to dramatically reduce
the popping and crackling that is especially prevalent on today's LCD
TVs.
— MPEG block noise reduction and MPEG mosquito noise reduction.
— Programmable LCD overdrive to eliminate the blurring of fast-moving
objects that is common to many LCD displays.
— Full-screen, 32-bit, bit-mapped OSD, powered by a high-performance 2D
graphics accelerator to enable beautiful, intuitive, Windows-based
user interfaces that enhance the functionality of advanced TVs.
Forward-Looking Information
Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause Trident's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of Trident to successfully design, develop and market new products for the global TV market; customer acceptance of any new products, including Trident's SVP-WX; the possibility that Trident's new products may not result in additional customers, profits or revenues; the unknown impact of new trends in the television and entertainment industries; increased competition and pricing pressures; and the emergence of alternative digital consumer technologies. More information about potential factors that could affect Trident's business and financial results is included in Trident's filings with the Securities and Exchange Commission, which can be found at http://www.sec.gov. Trident undertakes no obligation to update any of the forward-looking statements after the date of this press release.
About Trident Microsystems, Inc.
Trident Microsystems, Inc., with headquarters in Santa Clara, California, designs, develops and markets digital media for the masses in the form of integrated circuits (ICs) for CRT TV, LCD TV, PDP TV, HDTV, and digital set-top boxes. Trident's products are sold to a network of OEMs, original design manufacturers and system integrators worldwide. For further information about Trident and its products, please consult the company's web site: http://www.tridentmicro.com.
Trident is a registered trademark of Trident Microsystems, Inc. DPTV(TM), SVP(TM) WX and TNMC(TM) are trademarks of Trident Microsystems, Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability, and specifications are subject to change without notice.