Tatung Selects Trident's SVP EX for its Global LCD TV Markets
SUNNYVALE, Calif., Tuesday March 22, 7:00 am ET:
SUNNYVALE, Calif., March 22 /PRNewswire-FirstCall/ — Trident Technologies Inc, a subsidiary of Trident Microsystems, Inc. (Nasdaq: TRID – News), a world-wide leader in developing advanced digital TV technology for the consumer digital video marketplace, today announced that Tatung Company, Taiwan's leading consumer electronics manufacturers, selects Trident's SVP EX integrated 10-bit video decoder and processor featuring the Digital Cinema Reality Engine (DCRe™) to power its latest family of LCD TVs for world-wide markets. The new models including 17", 20", and 23", are now shipping with leading consumer electronics brands in Japan and will soon be available in Europe and North America.
"Tatung's LCD TVs require outstanding video image quality and we are very impressed by Trident's SVP EX chip with DCRe™ technology," said Mr. Y. Y. Wang, Senior General Manager of Tatung Company. "The SVP EX chip offers the best cost-effective single chip solution with uncompromising analog TV and HDTV picture quality. It gives Tatung's new LCD TV family a real advantage in this highly competitive LCD TV market. We have started production shipment of several models to a major Japan OEM, and are confident that we can further expand our ODM business with major TV OEMs by using Trident's solutions."
"We are extremely pleased that Tatung, a leader in Taiwan LCDTV OEM/ODM business, has chosen our SVP EX ten-bit video processor with DCRe™ technology for its new LCD TV family," said Dr. J.H. Chang, president of the Trident Technologies Inc. "We believe there is a tremendous growth potential for Taiwan's flat TV industry. We have gained significant momentum by partnering with leading OEMs/ODMs to capture this growing business. Major TV manufacturers worldwide are seriously exploring ODM relationships in Taiwan to reduce LCDTV costs and to expand the range of their product families. We are determined to become the leading video chip supplier in this key market. It is an important part of our overall corporate growth strategy."
The SVP EX™ family features Trident's Digital Cinema Reality Engine, DCRe™. DCRe™ video processing delivers optimal video fidelity to offer consumers compelling, cinema-like video images. DCRe™ includes:
- Triple ten-bit ADC to dramatically reduce visible video signal
conversion artifacts. - Ten-bit 3D color decoder to eliminate annoying "false color" artifacts
and improve overall contrast. - Ten-bit dual-channel 1080i motion-adaptive de-interlacer to provide
cinema-like motion video quality from any type of video source
material. - Ten-bit dual-channel scaler to insure crisp images regardless of the
display resolution. - Ten-bit dual-channel color processor with blue-stretch, green-stretch,
skin-color correction, and white-balance control to offer vivid, bright
colors previously available only in the most sophisticated
internally-developed designs of consumer electronics OEMs. - Ten-bit display interface to support today's most advanced flat
displays. - Advanced content-adaptive 3D noise reduction to dramatically reduce the
popping and crackling that is especially prevalent on today's LCD TVs. - Enhanced horizontal and vertical sharpness controls that set a new
level in sharpness for advanced TVs. - Programmable LCD overdrive to eliminate the blurring of fast-moving
objects that is common to many LCD displays. - Integrated VBI slicer and V-chip/closed-caption/teletext accelerator to
support world-wide TV data and messaging needs. - Full-screen 16-bit bit-mapped OSD powered by a 2D-graphics accelerator
to enable beautiful, intuitive, windows-based user interfaces that
enhance the functionality of advanced TVs.
Forward-Looking Information
This press release contains forward-looking statements, including statements regarding the company's expectations for the DPTV™ market and designs for the DPTV™ product. The forward-looking statements above are subject to certain risks, and actual results could vary materially depending on a number of factors. These risks include, in particular, trends in the television industry, the results of Trident's sales and shipment activities to television manufacturers, Trident's ability to timely introduce new or follow-on products, Trident's success in implementing planned production, competitive pressures, including pricing and competitors' new product introductions. Additional factors that may affect the Company's business are described in detail in the Company's filings with the Securities and Exchange Commission.
About Tatung Company
Founded in 1918 & headquartered in Taiwan, Tatung Company (www.tatung.com) is a worldwide leader in the design and manufacturing of a vast array of digital consumer products, including consumer PCs, LCD TVs PDPs, network-connected devices, storage-based media players, videophones and home appliances. Tatung also delivers advanced products for business computing, such as Tablet PCs, blade servers and wireless thin clients. For industrial products, Tatung has well-established power and energy businesses.
About Trident Microsystems, Inc.
Trident Microsystems, Inc., with headquarters in Sunnyvale, California, designs, develops and markets digital media for the masses in the form of integrated circuits (ICs) for CRT TV, LCD TV, PDP TV, HDTV, and digital set-top boxes. Trident's products are sold to a network of OEMs, original design manufacturers and system integrators worldwide. For further information about Trident and its products, please consult the company's web site: http://www.tridentmicro.com .
NOTE: Trident is a registered trademark of Trident Microsystems, Inc. DPTV™ is a trademark of Trident Microsystems, Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability, and specifications are subject to change without notice.