Trident Announces New Vice President of Worldwide Business Development and Corporate Marketing
Sunnyvale, California. June 22, 2004:
Trident Technologies Inc. (TTI), a subsidiary of Trident Microsystems, Inc.
(Nasdaq: TRID –
href="http://finance.yahoo.com/q/h?s=trid">News), today announced that Peter J. Wicher has joined the company as vice president of worldwide business development and corporate marketing. In this newly-created role, Wicher will be responsible for rapidly expanding TTI's business in Europe and North America and expanding TTI's worldwide corporate marketing activity.
“Peter brings to TTI an impressive track record of system-level video semiconductor sales and marketing success. He'll be a great asset in addressing the needs of our consumer electronics customers,” said Dr. Jung-Herng Chang, president of Trident Technologies Inc. “His appointment demonstrates Trident's commitment to continuously expand our sales and marketing infrastructure to capitalize on the surging business opportunity in the TV space. Our SVP-EX and HiDTV™ products are setting new standards in performance and cost for advanced TV systems. We are determined to be the leading supplier of system-level solutions for the advanced TV market. Having Peter as a part of our executive team will accelerate our business growth and drive Trident's DCRe™ brand recognition.”
“Trident has clearly established itself as a leader in system-level solutions for advanced digital TV,” added Wicher. “Their strong analog and digital decoding and video processing technologies and their unparalleled track record in executing cost effective SoC solutions for advanced TV designs convinced me that Trident can continuously deliver market-leading products to advanced TV customers.”
Wicher most recently served as vice president, North American and European sales, at Genesis Microchip, Inc. His previous experience includes senior sales and marketing management positions at Sage, 3Dfx, S3, and Hewlett-Packard. Peter holds B.S. and M.S. degrees in EECS and an MBA degree from the University of California, Berkeley.
Forward-Looking Information
This press release contains forward-looking statements, including statements which use the words “believe,” “intends,” “potential,” “anticipate,” and similar words. The forward-looking statements above are subject to certain risks and actual results could vary materially depending on a number of factors. These risks include that one or the other of the transactions will not be completed in a timely manner, or at all, or that once completed the restructuring will not produce the anticipated results due to a variety of factors including failure to integrate operations effectively, or continuing competitive challenges and a difficult economic climate. Additional factors that may affect the Company's business are described in detail in the Company's filings with the Securities and Exchange Commission.
About Trident Microsystems, Inc.
Trident Microsystems, Inc., with headquarters in Sunnyvale, California, designs, develops and markets digital media for the masses in the form of multimedia integrated circuits (ICs) for PCs and digital processing ICs for TVs and TV monitors. Trident's products are sold to a network of OEMs, original design manufacturers and system integrators worldwide. For further information about Trident and its products, please refer to the company's web site at href="http://www.tridentmicro.com/">http://www.tridentmicro.com/
NOTE: Trident is a registered trademark of Trident Microsystems; Inc. DPTV™, DCRe™, and HiDTV™ are trademarks of Trident Technologies, Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability, and specifications are subject to change without notice.

