Trident's SVP™ EX Video Processor Powers New LCD TV Lineup From Xoceco
Monday October 31, 7:00 am ET
SUNNYVALE, Calif., Oct. 31 /PRNewswire-FirstCall/ — Trident Technologies, Inc., a wholly-owned subsidiary of Trident Microsystems, Inc. (Nasdaq: TRID – News) and a worldwide leader in developing advanced digital TV technology for the consumer digital video marketplace, today announced that Xoceco, one of the world's largest TV ODM suppliers, has launched a new family of LCD TVs based on the SVP™ EX ten-bit video processor that features the Digital Cinema Reality Engine (DCRe™). The new models are now shipping in worldwide markets. Xoceco is now shipping fifteen new models ranging from 26-inch to 42-inch. The models are LC-26W18, LC-26W25, LC-27W18, LC-27W25, LC-32W18, LC-32W25, LC-37W18, LC-37W25, LC-42W18, LC-42W25, PS-42W6, PS-42W7 and PS-42W8.
"We are extremely pleased that Xoceco, a leader in China's burgeoning OEM/ODM LCD TV business, is using our SVP™ EX ten-bit video processor with DCRe™ for their new LCD TV line-up for both domestic and export markets," said Dr. J.H. Chang, president of Trident Technologies, Inc. "China's TV manufacturers have long been a major force in the worldwide CRT TV market. As they start making fast transition to flat panel technology, they can soon become powerful players in the worldwide LCD TV market through their existing OEM/ODM channels. By selecting the SVP™ EX, a solution that has been widely adopted by top-tier TV OEMs worldwide, Xoceco is able to quickly produce a full suite of cost-effective LCD TV models with outstanding video quality to address a broad market space."
The SVP EX™ family features Trident's Digital Cinema Reality Engine, DCRe™. DCRe™ video processing delivers optimal video fidelity to offer consumers compelling, cinema-like video images. DCRe™ includes:
— Triple, ten-bit ADC to dramatically reduce visible video signal
conversion artifacts.
— Ten-bit, 3D color decoder to eliminate annoying "false color"
artifacts and improve overall contrast.
— Ten-bit, dual-channel, 1080i motion-adaptive de-interlacer to provide
cinema-like motion video quality from any type of video source
material.
— Ten-bit, dual-channel scaler to ensure crisp images regardless of the
display resolution.
— Ten-bit, dual-channel color processor with blue-stretch,
green-stretch, skin-color correction, and white-balance control to
offer vivid, bright colors previously available only in the most
sophisticated internally-developed designs of consumer electronics
OEMs.
— Ten-bit display interface to support today's most advanced flat
displays.
— Advanced content-adaptive 3D noise reduction to dramatically decrease
the popping and crackling that is especially prevalent on today's LCD
TVs.
— Enhanced horizontal and vertical controls that set a new level in
sharpness for advanced TVs.
— Programmable LCD overdrive to eliminate the blurring of fast-moving
objects that is common to many LCD displays.
— Integrated VBI slicer and V-chip/closed-caption/teletext accelerator
to support worldwide TV data and messaging needs.
— Full-screen, 16-bit, bit-mapped OSD powered by a 2D-graphics
accelerator to enable beautiful, intuitive, windows-based user
interfaces that enhance the functionality of advanced TVs.
Forward-Looking Information
This press release contains forward-looking statements, including statements regarding the company's expectations for the DPTV™ market and designs for the DPTV™ product. The forward-looking statements above are subject to certain risks and actual results could vary materially depending on a number of factors. These risks include, in particular, trends in the television industry, the results of Trident's sales and shipment activities to television manufacturers, Trident's ability to timely introduce new or follow-on products, Trident's success in implementing planned production, as well as competitive pressures that include pricing and competitors' new product introductions. Additional factors that may affect the Electronics' business are described in detail in the Electronics' filings with the Securities and Exchange Commission.
About Xoceco
Xoceco, founded in 1985, manufactures a wide variety of quality electronics products that include PDP TV, LCD TV, HDTV, LCD monitor, color TV, fax machines and other telecommunication products and electronic components. Xoceco has grown to become one of the leading electronic manufacturers in China with annual sales exceeding $980 million in 2004. Xoceco is a publicly traded company and is listed on the Shanghai Securities and Exchange House. Xoceco's products are distributed to more than 100 countries and regions. Their overseas brandname of PRIMA is fast becoming one of the world's premiere brands.
About Trident Microsystems, Inc.
Trident Microsystems, Inc., with headquarters in Sunnyvale, California, designs, develops and markets digital media for the masses in the form of integrated circuits for HDTV, LCD TV, PDP TV, DLP TV and DCRT. Trident's products are sold to a network of OEMs, original design manufacturers and system integrators worldwide. For further information about Trident and its products, please consult the company's web site: http://www.tridentmicro.com . Trident and DPTV™ are registered trademarks of Trident Microsystems, Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.