Trident's SVP™ EX Video Processor Powers Proview's New LCD TVs
Wednesday November 9, 7:00 am ET
SUNNYVALE, Calif., Nov. 9 /PRNewswire-FirstCall/ — Trident Technologies, Inc., a wholly-owned subsidiary of Trident Microsystems, Inc. (Nasdaq: TRID – News) and a worldwide leader in the development of advanced digital TV technology for the consumer digital video marketplace, today announced that Proview, a leading advanced digital TV manufacturer, is using Trident's SVP™ EX ten-bit video processor that features the Digital Cinema Reality Engine (DCRe™) to power its 27-inch RX-276XU and 32-inch RX-326XU, which is now shipping under the Proview brand in major U.S. consumer channels including Costco.
“We are extremely pleased that Proview, a leading mainstream consumer electronics brand, is using our SVP™ EX ten-bit video processor with DCRe™ for its new 27-inch and 32-inch LCD TVs,” said Dr. J.H. Chang, president of Trident Technologies, Inc. “Mainstream consumers do not want to sacrifice video quality when they buy an LCD TV. By selecting the SVP™ EX, a solution that is in widespread use with top-tier TV OEMs, Proview has been able to produce these cost-effective yet very high-quality LCD TVs that are perfectly timed to hit the holiday sales window.”
The SVP™ EX family features Trident's Digital Cinema Reality Engine, DCRe™. DCRe™ video processing delivers optimal video fidelity to offer consumers compelling, cinema-like video images. DCRe™ includes:
| – | Triple, ten-bit ADC to dramatically reduce visible video signal conversion artifacts. |
| – | Ten-bit, 3D color decoder to eliminate annoying “false color” artifacts and improve overall contrast. |
| – | Ten-bit, dual-channel, 1080i motion-adaptive de-interlacer to provide cinema-like motion video quality from any type of video source material. |
| – | Ten-bit, dual-channel scaler to ensure crisp images regardless of the display resolution. |
| – | Ten-bit, dual-channel color processor with blue-stretch, green-stretch, skin-color correction, as well as white-balance control to offer vivid, bright colors previously available only in the most sophisticated internally-developed designs of consumer electronics OEMs. |
| – | Ten-bit display interface to support today's most advanced flat displays. |
| – | Advanced content-adaptive 3D noise reduction to dramatically decrease the popping and crackling that is especially prevalent on today's LCD TVs. |
| – | Enhanced horizontal and vertical controls that set a new level in sharpness for advanced TVs. |
| – | Programmable LCD overdrive to eliminate the blurring of fast-moving objects that is common to many LCD displays. |
| Integrated VBI slicer and V-chip/closed-caption/teletext accelerator to support worldwide TV data and messaging needs. |
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| Full-screen, 16-bit, bit-mapped OSD powered by a 2D-graphics accelerator to enable beautiful, intuitive, windows-based user interfaces that enhance the functionality of advanced TVs. |
Forward-Looking Information
This press release contains forward-looking statements, including statements regarding Trident's expectations for the DPTV™ market and designs for the DPTV™ product. The forward-looking statements above are subject to certain risks, and actual results could vary materially depending on a number of factors. These risks include, in particular, trends in the television industry, the results of Trident's sales and shipment activities to television manufacturers, Trident's ability to timely introduce new or follow- on products, Trident's success in implementing planned production, as well as competitive pressures, including pricing and competitors' new product introductions. Additional factors that may affect the Electronics' business are described in detail in the Electronics' filings with the Securities and Exchange Commission.
About Proview Technology, Inc.
Proview Technology, Inc. (PTI) is the US-based subsidiary of Proview International Holdings LTD (Proview), http://www.proview.net /. Responsible for sales, marketing and support of the Proview brands for The Americas, PTI prides itself on bringing the latest display technology products to the consumer and commercial markets at the most affordable prices possible. Established in 1989 and listed on the Hong Kong stock exchange (334), Proview is a manufacturing powerhouse with worldwide logistics expertise. Over the years, Proview has become a leader in the computer monitor business and today continues to grow and expand into new areas.
About Trident Microsystems, Inc.
Trident Microsystems, Inc., headquartered in Sunnyvale, California, designs, develops and markets digital media for the masses in the form of integrated circuits for HDTV, LCD TV, PDP TV, DLP TV and DCRT. Trident's products are sold to a network of OEMs, original design manufacturers and system integrators worldwide. For further information about Trident and its products, please consult the Company's web site: http://www.tridentmicro.com /.