Trident's Ten-Bit SVP™ EX Video Processor With DCRe™ Powers New Plasma TVs From Sampo
Monday June 6, 7:00 am ET
SUNNYVALE, Calif., June 6 /PRNewswire-FirstCall/ — Trident Technologies Inc, a wholly-owned subsidiary of Trident Microsystems, Inc. (Nasdaq: TRID – News), a world-wide leader in developing advanced digital TV technology for the consumer digital video marketplace, today announced that Sampo Corporation, one of Taiwan's leading consumer electronics manufacturers, is using Trident's SVP EX ten-bit video processor featuring the Digital Cinema Reality Engine (DCRe™) to power its latest family of plasma TVs for world-wide markets. The new models are now shipping under the Sampo brand and with leading consumer electronics brands in North America and Asia and will soon be available in Europe.
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"Sampo's plasma TVs require outstanding video image quality and we are very impressed by the SVP EX with DCRe™," said Mr. Huang Wen-Huei, AVP of R&D of Sampo Corporation. "The SVP EX's outstanding decoder quality, uncompromising HDTV picture quality, and true ten-bit video processing make Sampo's new plasma TV the ideal home entertainment display."
"We are extremely pleased that Sampo, a worldwide plasma TV leader, has chosen our SVP EX ten-bit video processor with DCRe™ technology for its new PDP TV family. PDP TVs can provide an incredible viewing experience but they also have highly-demanding video quality requirements. SVP EX™ delivers not only excellent de-interlacing and scaling but also the exceptional contrast, sharpness, and color management that PDPs require," said Dr. J.H. Chang, president of Trident Technologies Inc. "Sampo's selection of SVP EX in their new lineup of PDP TVs underscores not only our continued penetration into a new display market but also our growing momentum in Taiwan's OEM/ODM TV business. Major TV manufacturers worldwide are seriously exploring OEM/ODM relationships in Taiwan to reduce flat TV costs and to expand the range of their product families. We are determined to become the leading video chip supplier in this key market."
The SVP EX™ family features Trident's Digital Cinema Reality Engine, DCRe™. DCRe™ video processing delivers optimal video fidelity to offer consumers compelling, cinema-like video images. DCRe™ includes:
– Triple ten-bit ADC to dramatically reduce visible video signal conversion artifacts.
– Ten-bit 3D color decoder to eliminate annoying "false color" artifacts and improve overall contrast.
– Ten-bit dual-channel 1080i motion-adaptive de-interlacer to provide cinema-like motion video quality from any type of video source material.
– Ten-bit dual-channel scaler to insure crisp images regardless of the display resolution.
– Ten-bit dual-channel color processor with blue-stretch, green-stretch, skin-color correction, and white-balance control to offer vivid, bright colors previously available only in the most sophisticated internally-developed designs of consumer electronics OEMs.
– Ten-bit display interface to support today's most advanced flat displays.
– Advanced content-adaptive 3D noise reduction to dramatically reduce the popping and crackling that is especially prevalent on today's LCD TVs.
– Enhanced horizontal and vertical sharpness controls that set a new level in sharpness for advanced TVs.
– Programmable LCD overdrive to eliminate the blurring of fast-moving objects that is common to many LCD displays.
– Integrated VBI slicer and V-chip/closed-caption/teletext accelerator to support world-wide TV data and messaging needs.
– Full-screen 16-bit bit-mapped OSD powered by a 2D-graphics accelerator to enable beautiful, intuitive, windows-based user interfaces that enhance the functionality of advanced TVs.
Forward-Looking Information
This press release contains forward-looking statements, including statements regarding the company's expectations for the DPTV™ market and designs for the DPTV™ product. The forward-looking statements above are subject to certain risks, and actual results could vary materially depending on a number of factors. These risks include, in particular, trends in the television industry, the results of Trident's sales and shipment activities to television manufacturers, Trident's ability to timely introduce new or follow- on products, Trident's success in implementing planned production, competitive pressures, including pricing and competitors' new product introductions. Additional factors that may affect the Company's business are described in detail in the Company's filings with the Securities and Exchange Commission.
About Sampo Corporation
Sampo Corporation traces its roots back to 1936 when Mr. M.P. Chen and his brothers founded Tung Cheng Tang Electronics Company, forerunner of today's Sampo. As a leader in the home appliance industry of Taiwan, Sampo introduced Taiwan's first microcomputer-controlled air conditioner (1979), microcomputer- controlled television (1984), and microcomputer-controlled refrigerator (1985). By 1989, Sampo had opened offices in the People's Republic of China (PRC) to oversee the sales and distribution of Sampo products. In 1993, Sampo became the first Taiwan consumer electronics company to produce microwave ovens and washing machines in Mainland China. Today, Sampo is one of Taiwan's leading business groups. With three manufacturing facilities and numerous distribution outlets throughout Taiwan, four manufacturing facilities and distribution centers in the PRC, and affiliated businesses which provide synergy to Sampo's core business operations, Sampo remains an industry leader. More information about Sampo is available at www.sampo.com.tw.
About Trident Microsystems, Inc.
Trident Microsystems, Inc., with headquarters in Sunnyvale, California, designs, develops and markets digital media for the masses in the form of integrated circuits (ICs) for CRT TV, LCD TV, PDP TV and HDTV. Trident's products are sold to a network of OEMs, original design manufacturers and system integrators worldwide. For further information about Trident and its products, please consult the company's web site: http://www.tridentmicro.com .
NOTE: Trident is a registered trademark of Trident Microsystems; Inc. DPTV™ is a trademark of Trident Microsystems, Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability, and specifications are subject to change without notice.